Exclude customers from earning points
Overview
Store owners have complete authority over customer management within the loyalty program and may exclude members or guest customers from the program at any time.
Key Features:
- All Customers
All customers in your store are automatically enrolled in the Love Loyalty program. (Default setting)
- Exclude Customers
You can use customer tags to exclude specific customers or customer groups from earning or redeeming loyalty points.
Example: Exclude customers tagged as “B2B”, “Wholesale”, or “Test Accounts”.
Steps to exclude customers from earning points:
- You can navigate to the Love Loyalty app admin's Loyalty Program section
- Under "Exclude customers" type the customer tag name in the input field and click on add.
- Click Save to apply your changes.
Note: Ensure the customers you want to exclude already have the appropriate tags applied in Shopify Admin's Customers section.
Frequently Asked Questions
- Is the exclusion retroactive?
No. When you exclude a tag, it only affects future actions. Customers will keep any points they previously earned, but they will be unable to earn new ones or redeem their existing balance as long as the tag remains on their Shopify profile.
- How does this affect VIP Tiers?
Customers with an excluded tag are not eligible for VIP tier advancement. Even if they meet the spending or point requirements for a higher tier, the system will skip them during the tier assignment process.
Updated on: 05/01/2026
Thank you!