Overview

In this guide we’ll show you how to launch an Amazon Prime-like paid membership program that boosts recurring revenue, deepens customer loyalty, and unlocks exclusive perks for your best shoppers.

With a paid membership, customers subscribe to unlock benefits - such as automatic discounts, free shipping, exclusive rewards, and faster earning rates - creating a predictable revenue stream and a premium experience.

How to set up a Paid membership program?

Setting up a paid membership program consists of 3 main steps:

1. Creating the membership product in Shopify
2. Configuring the membership benefits in the app
3. Activating the app on the storefront

Step 1: Create the membership product in Shopify

Customers can become members by purchasing the membership for that you'll need to create a membership product in Shopify. Follow these steps to do it:

1. Go to the "Products" page in the Shopify admin
2. Click the "Add product" button to create a new product
3. Configure the name, description and price of the product. Make sure you set the product price to the price you want to sell the membership for
4. Save the changes and publish the product to the sales channels where you want to sell memberships

Step 2: Configure paid memberships in the app admin

On the Paid membership page in the app, click the row of "Premium" membership to edit it's settings:

Membership price section

• Price - Specify the price of the membership here as well, this will be used on storefront placements. Make sure this matches the price you set for the membership product on the Products page in the admin
• Billing interval -  Monthly or Yearly, set how frequently should the membership renew
• Membership product -  Select the membership product you created, Love Loyalty will make it a subscription

**Note: **if you only sell membership online it is recommended to check in the "Only sell this product with these purchase options" option in Shopify Products. This will make sure the membership can only be bought as a subscription. If you're selling on POS as well this can't be turned on because then you can't publish the membership product to the POS sales channel.

Benefits section

You can configure the membership benefits in the "Benefits" section by clicking the "Add benefit" button. There are 7 benefit types to choose from, you can add as many benefits as you want:

• Amount discount (one-time) - The customer will receive one-time amount off discount (eg.: $10)
• Amount discount (automatic) - The customer will receive a fixed amount amount off discount with the initial membership purchase and on all future purchases while they are a member
• % off discount (one-time) - The customer will receive one-time % off discount (eg.: 10%)
• % off discount (automatic) - The customer will receive a % off discount (eg.: 10%)t with the initial membership purchase and on all future purchases while they are a member
• Free shipping (one-time) - The customer will receive a one-time free shipping discount
• Free shipping (automatic) - The customer will receive free shipping with the initial membership purchase and on all future purchases while they are a member
• Free product - The customer will receive a free product discount after they purchased the membership. The discount can only be used once (to provide multiple free products you should add multiple free product benefits)
• Store credit cashback (one-time) - The customer get a one-time store credit added to their account after they purchase the membership
• Store credit cashback (% after every order) - Members will get X% back in store credit after every purchase
• Bonus points - The customer will receive a fixed number of loyalty points when purchasing the membership
• Custom benefits - Custom benefits are benefits that are listed on app placements but are managed outside of the app. Good examples are early access to new products, invites to exclusive events etc.

Step 3: Show memberships on the storefront

After the your membership program is set up in the admin the last step is to show it on the storefront.

Purchasing the membership

We offer 4 built-in ways to upsell your membership to maximize participation: Product page, Cart page, Checkout, Loyalty page

Product page

Your customers can purchase the membership directly from the product page of the membership product just like with any other product. Make sure to clearly describe the benefits of the membership in the product description and set a compelling product image.

Make sure the "Love Loyalty" app embed is turned on in the theme editor. This is required to "make" the membership a subscription when the customer adds it to cart from the product page.

Cart upsell

You can upsell the membership with one-click in the cart. If the toggle is turned on the membership will be added to the cart when the customer clicks the Checkout button.

To activate this placement turn on the "Membership Cart Upsell" app embed in the theme editor.

**Note: ** For some themes showing this placement requires additional configuration. If the block is not visible after the app embed is turned on, reach out to support or follow the steps in this article: App is not visible in cart

Checkout

You can upsell the membership with one-click at Checkout, just add the "Paid membership upsell" block in the checkout editor:

Managing the membership

You can let customers view their benefits and cancel their membership in customer accounts. Just add the "Manage paid membership" block to the Profile page in the customer account editor.

Updated on: 12/11/2025