> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.loveloyalty.app/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Send emails with Shopify email

${youtube}[](Oe1hvDfjN4k)
### Overview

You can use Shopify email to send marketing emails related to the loyalty program to grow your returning customer base.

**Recommended emails**

* **Loyalty points earned:** Send an email each time a customer earns loyalty points and highlight the rewards they can get. It's a great way to make your customers feel valued and encourage them to make a new purchase
* **Reward redeemed:** Send an email confirming that they redeemed a reward
* **Point expiry:** If you have point expiry set up send a reminder 7-days before the points expire to encourage your customers to make a purchase to prevent losing their points
* **Celebrate Birthday:** If you have the "Birthday points" earning rule set up you can send an email on the customer's birthday wishing them a happy birthday and highlighting the points you rewarded them

### How to set up?

You can integrate Love Loyalty with Shopify email through our Shopify Flow triggers. You can use these triggers to create a Shopify Flow automation that automatically sends a Shopify marketing email when the triggers happen.

Follow these steps to create a "Loyalty points earned" email automation:

|| If you don't yet have the Shopify Flow app installed, you should install it from the App Store. It's a Free app developed by Shopify.

1. Create the email template in Shopify Email you would like to send when the customer earned points
2. Create a new Workflow in Shopify Flow
3. Click the "Select trigger" button and select "Loyalty points earned" from Love Loyalty as the trigger

![](https://storage.crisp.chat/users/helpdesk/website/b25595fb53cf680/512-loyalty-points-earned_hfbbru.png)
3. Click the "+" button and choose to add an "Action"

![](https://storage.crisp.chat/users/helpdesk/website/b25595fb53cf680/512-add-action_1bgstv1.png)
4. Select "Send Marketing Email" from Shopify email as the action
5. In the settings of the action select the email template you previously created

![](https://storage.crisp.chat/users/helpdesk/website/b25595fb53cf680/513-shopify-email_t4fmtn.png)
6. Turn on the Workflow

Similarly you can set up other automated emails like Reward redeemed or Point expiry using our other Shopify Flow triggers.